Is Dell using intensive, selective...

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Dell Direct and Not-So-Direct
Page 517-518. Read the case and answer these questions in your analysis.
Is Dell using intensive, selective or exclusive distribution for its market coverage?
How does dell's preference for direct channels affect its decisions about physical distribution?
What issues in channel conflict might arise from Dell's current distribution arrangements?

 

Solution ID:350932 | This paper was updated on 26-Nov-2015

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