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Conduct research on the following three booksellers: Amazon, Barnes and Noble, and a local bookseller of your choice in terms of business model, competition, and m-commerce capabilities. At http://www.amazon.com, click on Investor Relations and Careers on the bottom of the website. At www.bn.com, click Barnes & Noble, Inc. at the bottom of their website.
Prepare a six- to eight-slide Microsoft® PowerPoint® presentation, including speaker’s notes. Address the following: Define each bookseller’s business model and describe how they compete with each other. Identify the communication technologies used by each bookstore. Describe the m-commerce capabilities of each bookstore and how each conducts their m-commerce activities. What advantages and disadvantages does m-commerce provide for each bookseller?


Solution ID:480239 | This paper was updated on 26-Nov-2015

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