International Collaborative New Product Development

Description

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Question

Present a marketing team from a U.S. technology firm.
Find an international partner that will joint venture with the U.S. company to develop a new product. The three firms should be from different countries, Japan, Pakistan and Australia. From a cross-cultural management perspective, evaluate the following.
1. What are the pros and cons of dealing with each of these possibilities?
2. What are likely to be the most significant cultural issues with each of these cultures?
3. How would you approach each of these firms? approach

 

Solution ID:651822 | This paper was updated on 26-Nov-2015

Price : $35
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